AI SEO & GEO
The future of search is AI. ChatGPT, Perplexity and Google AI Overviews are changing how people find information. We optimize your website for classic Google search AND for AI search engines — with Generative Engine Optimization (GEO).
Why AI SEO?
According to BrightEdge (2025), 15% of website traffic already comes from AI searches — and the trend is rising sharply
AI Search Visibility
Get cited by ChatGPT, Perplexity, Google Gemini and Claude. According to Gartner (2025), more than 50% of all searches will run through AI search engines by 2028.
GEO — Generative Engine Optimization
The next stage after SEO: optimization for AI-generated answers. We make sure AI systems cite your content as a source.
Schema.org & Structured Data
Complete schema markup (Organization, Person, FAQ, HowTo, Article) — the language that AI systems understand.
llms.txt Standard
Implementation of the llms.txt standard — the robots.txt for AI systems. It helps ChatGPT, Claude and Perplexity understand your website.
E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness — the signals that Google AND AI systems use for trust and citability.
AI Crawler Optimization
Precise control of access for GPTBot, ClaudeBot, PerplexityBot and 6 other AI crawlers via robots.txt and HTTP headers.
Our AI SEO Services
Complete optimization for Google and AI search engines
GEO Audit & Analysis
A complete audit of your website for AI search engines: citability score, schema analysis, crawler access, content E-E-A-T, llms.txt review.
Citability Optimization
We structure your content so AI systems cite it as a trustworthy source — with references, statistics and clear reasoning.
Entity Recognition
Building your digital entity through sameAs links: LinkedIn, Google Business, YouTube, Reddit — so AI systems recognize your brand.
AI Content Strategy
Content that ranks for both Google and AI search engines: detailed expert articles with references that get cited as a source.
Platform Optimization
Targeted optimization for Google AI Overviews, ChatGPT Web Search, Perplexity AI, Google Gemini and Bing Copilot — every platform has its own requirements.
AI Visibility Monitoring
Continuous tracking of your AI visibility: Are you being cited? By which platforms? For which topics? With a monthly GEO report.
Blog & Content Authority
Regular expert articles with 2,000+ words, references and expert authorship — the content that AI systems classify as citable.
Brand Authority Building
Directory listings, ProvenExpert reviews, Google Business Profile and social proof — the signals AI uses for entity authority.
Related Services
Matching services that complement your project
Frequently asked questions
The questions we are asked most often before a project – with answers on process, costs and data protection.
What is AI SEO and how does it differ from regular SEO?
AI SEO (or GEO — Generative Engine Optimization) optimizes websites not only for Google, but also for AI search engines such as ChatGPT, Perplexity and Google AI Overviews. According to BrightEdge (2025), 15% of website traffic already comes from AI searches. While classic SEO focuses on keywords and backlinks, AI SEO goes further: structured data (Schema.org), citable content with references, E-E-A-T signals and AI crawler optimization.
What is Generative Engine Optimization (GEO)?
GEO is the optimization of web content for AI-generated answers. When someone asks ChatGPT or Perplexity a question, the AI cites websites as sources. GEO prepares your content so that it can qualify as a source. According to a study by Princeton University (2024), GEO-optimized pages can increase their citation rate by up to 40%. NovaCon is one of the first agencies in Germany to offer GEO as a standalone service.
Which AI search engines are there?
The most important AI search engines are: Google AI Overviews (integrated into Google Search), ChatGPT with Web Search (OpenAI), Perplexity AI, Google Gemini, Bing Copilot (Microsoft) and Claude (Anthropic). Each platform has its own crawlers and ranking factors. NovaCon optimizes for all of them at the same time.
What is llms.txt and do I need it?
llms.txt is a new web standard (similar to robots.txt) that helps AI systems understand your website. The file describes your company, your services and your most important URLs in an AI-readable format. According to the llms.txt spec draft, this standard is supported by more and more AI systems. NovaCon creates and optimizes your llms.txt as part of the AI SEO strategy.
What does AI SEO cost?
AI SEO support starts at around €1,000/month and includes: GEO audit, Schema.org optimization, llms.txt creation, AI crawler configuration, content optimization for citability and monthly AI visibility monitoring. A one-time GEO audit costs €500-1,500. NovaCon offers a free initial consultation for an AI SEO potential analysis.
Ready for the next step?
Let's discuss in a free initial consultation how we can move your business forward.